Job Title: Lead Nurturing Manager JB203161620 29-12-2015

Job Description:

A successful credit and risk mitigation software company, simplifying complexity into thoughtful interfaces is looking for a lead nurturing manager that will be responsible for building effective communications channels with the company's customers. In addition, the manager will use inbound marketing tactics to add value through content, resources, etc.


Responsibilities:

Identify and analyze lead segments and initiate appropriate lead nurturing resolutions.

Set up, schedule, test, tag and deply day-to-day one-time, recurring, triggered and dynamic content-driven email marketing campaigns.

Ensure the marketing message is conveyed clearly.

Generate buzz around the company's product and create engagement with users.

Constantly measure success and update tactics accordingly.

Own the activity and report to managers.


Requirements:

  • 2+ years of B2B marketing experience.
  • Lead nurturing experience - an advantage.
  • Strategic planning and strong data analysis orientation.
  • Mother tongue level English.
  • Proficiency in Hubspot and Unbounce - an advantage.
  • Fast learner, tech-savvy, proactive, organized, responsible, dedicated.
  • Advanced Excel skills and reporting abilities.
  • Great communication skills in writing and speech.
  • Team player - must.

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