Job Title: SEM Expert JB268130810 11-01-2016

Job Description:

A world leading company in the consumer services and utility sphere serving over 3 million customers worldwide is looking for a talented SEM specialist. The SEM expert will join one of the strongest digital professional teams in the world and drive large scale and large budget paid PPC campaigns aiming to achieve challenging growth targets. He/She will create engaging campaigns on Google, Bing, and other search engines.


Responsibilities:

Own high volume, large scale and large budget campaigns.

Manage full campaign cycle - account structure, keyword research and expansion, ad-copy testing and optimization, landing page optimization, bid management, budget allocation (between platforms and countries) and performance analysis on running campaigns.

Create a testing plan across all campaigns and elements - ad-copy, creative, landing page and calls to action.

Develop monthly media plan for all campaigns.

Employ various analytics tools to optimize performance.

Perform market, competition, audience and keyword research to identify trends and opportunities.


Requirements:

  • 1+ years of experience managing paid search campaigns.
  • Experience in Google Adwords - must. Bing and 3rd party engines - advantage.
  • Proven analytical skills and able to work large data-sets.
  • Master of Google Analytics and landing page optimization.
  • Advanced Excel knowledge.
  • An academic degree in Marketing, Business or related.
  • Great interpersonal skills and communication abilities.
  • Self starter, able to multitask.
  • Passionate about the web and digital marketing, remains updated.
  • Fluent, high-level English in writing and speech.

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