PlaySight is a pioneer in the emerging market of affordable, consumer sports analytics systems. The PlaySight Smart Court, which has been designed and priced for tennis clubs across the world, is based on concepts used to train fighter pilots in the air force and advanced 3D visualization technology. The system provides, in real-time and with no operators, event-based visual feedback of “what” happened in a tennis match and helps analyse “why” it happened and “how” the players can improve. We aim to globally revolutionize not only the coaching process in all ball sports, starting with tennis, but also to enhance the game experience, making it more challenging and fun. Our mission is to bring the world of advanced and modern After Action Review (AAR), affordable so far only for high profile professional sports events, to every field sports club around the world.